Franchise · Case Study
Franchise Network: Territory Lead Routing & Outlet CRM
QuickBite Franchise
3.1x
Lead-to-visit
-94%
Territory disputes
Real-time
Outlet visibility
The Problem
- 42 outlets across 9 states; leads from central marketing were routed manually; outlet performance opaque.
The Solution
- Centralised CRM with territory-based auto-routing + outlet performance dashboards + WhatsApp SOPs for franchisees.
Results
What changed
- Lead-to-visit lift 3.1x; outlet underperformance flagged in real time; territory disputes -94%.