Retail · Case Study
Multi-Outlet Retail: POS, CRM & WhatsApp Loyalty
Trend Republic
18% → 34%
Repeat purchase
7.4x
WA campaign ROI
-60%
SMS spend
The Problem
- Six-store retail brand had no unified customer view; repeat-purchase rate plateaued at 18%; promotional SMS ROI was negative.
The Solution
- Implemented unified POS + Perfex CRM + WhatsApp loyalty + segmented re-engagement campaigns.
Results
What changed
- Repeat-purchase rate 18% → 34%; WhatsApp campaign ROI 7.4x; SMS spend -60%.