Education · Case Study
School Admissions: WhatsApp + ERP Funnel
National Public School Group
2.7x
Admission conversion
3x
Counsellor productivity
+28
Parent NPS
The Problem
- Admission enquiries spread across phone, email, walk-ins; counsellors had no unified pipeline; parents dropped off after first call.
The Solution
- Built WhatsApp admission funnel with School ERP integration: AI counsellor bot, fee-reminder automation, parent portal, and counsellor CRM.
Results
What changed
- Admission conversion 2.7x; counsellor productivity 3x; parent NPS +28 points.