Education · Case Study
Education Lead-to-Enrollment Funnel
Career-skills education brand
2.0×
Enrollments
< 2 min
Form to call
4.6×
ROAS
The Problem
- Google Ads spend was scaling but ROAS was flat
- Form leads sat in a spreadsheet for hours before being called
- Counselors couldn't tell qualified leads from tire-kickers
- No nurturing for leads who didn't convert immediately
The Solution
- Built dedicated Google Ads + landing pages per program (launched in days, not weeks)
- WhatsApp AI agent qualifies and books counselor calls automatically
- CRM scoring routes hot leads to senior counselors instantly
- Lifecycle WhatsApp + email nurture brings back fence-sitters
System Flow
End-to-end automation
1
Google Ad
2
Program landing page
3
WhatsApp AI qualify
4
Counselor call booked
5
Nurture for non-buyers
6
Enrollment
Results
What changed
- Enrollments doubled at the same ad spend (4.6× ROAS)
- Average time from form fill to first counselor message: under 2 minutes
- Nurture sequence recovered 18% of unconverted leads in month 2-3
- CPL down 31% across the account
"We've worked with 4 agencies before. None of them touched the funnel like Magenta did. We're closing more, faster, with the same budget."
— Marketing Lead, Education brand