Real Estate · Case Study
Real Estate Automation
Premium residential real estate developer
98%
Faster response
3.1×
Site visits
−42%
Cost / lead
The Problem
- Average response time to property leads was 47 minutes
- 70% of portal leads never received a follow-up after the first call attempt
- Brokers were overwhelmed managing WhatsApp from personal phones
- No clarity on which ad campaigns were producing closures
The Solution
- Deployed an AI agent on the official WhatsApp Business API to qualify leads instantly
- Built a real-estate-specific CRM with site-visit pipeline and broker assignment
- Wired Google Ads → custom project landing pages → WhatsApp → CRM end-to-end
- Automated drip messages and site-visit reminders to drop no-show rate
Results
What changed
- Response time dropped from 47 minutes to under 30 seconds
- Site visits up 3.1× at the same ad spend
- Cost per qualified lead reduced 42%
- Broker productivity up 2.4×